A p r i l · 1 9 9 7 E d i t o r i a l
The philosophy behind corporate communication, if condensed into one sentence, would be "Chupa Chups is much more than a lollipop manufacturer." On the brink of our 40th anniversary, 163 countries enjoy our extensive, high-quality product range. While we’re proud of past achievements, we now prepare for the challenges that lie ahead by expanding and innovating on several fronts. First, in order to reach new consumer groups, additional manufacturing operations have been established in Mexico and Colombia, with other projects underway in India and Brazil. Similarly, to keep Chupa Chups in the minds, hearts and mouths of our clients, the marketing department concentrates its efforts on product innovation, with new products supported by lively and light-hearted advertising campaigns. Finally, Chupa Chups will continue to work toward expanding our traditional target market. Indeed, the now famous slogan "Who said lollipops were for children?" Perfectly summarises our objective. So far, society events in New York, Paris, London, Rio de Janeiro and Venice have opened new distribution channels in clothing stores, bars, night-clubs, record shops, and video rental outlets. In the same light, "Chupa Chups Funwear" will allow us to reach the trendy and fashion-conscious among us. Every day, Chupa Chups demonstrates that it is truly more than a lollipop: We’re a good luck charm at sporting events, the perfect accessory in fashion circles, a healthy dose of sugar in night clubs. a culture? a way of life? a new trend? no, simply Chupa Chups. Xavier de Lame Corporate Communication Manager
La dolce vita
From the Piazza San Marco to the Ponte Dei Sospiri, Chupa Chups made its presence known at the Venice Carnavale last February. While broadening our habitual target, Chupa Chups sweetened the night for noble merrymakers cloaked in colourful costumes and elaborate masks. In addition to product samplings, Chupa Chups set up a stand with our "Star Wars" line, coinciding with the Italian re-launch of this classic galactic trilogy. with Chupa Chups on the scene, it was "La Dolce Vita" in Venezia!
Chupa check mate
Following the success of "Chupa Caps," a new collection has been prepared for young and old alike: Chupa Chess! The dynamic duoformed by our famous lollipop mascot and Bertha the cow has been magically transformed into the entire courtly entourage. Our emblematic lollipop has the leading roles as King, rook, knight and pawn, while Bertha stands in for the Queen and bishop. Consumers will also have the opportunity to obtain the Chupa Chups chess board and organiser to safeguard these one-of-a-kind figurines. and as for retailers, "check mate" is guaranteed with a lively chupa chess television spot.
Red nose (and red tongue) day
On March 14th over three quarters of the English population donned furry red noses as part of fund-raising efforts for the comic relief charity. Chupa Chups became involved by donating four million Tongue Painter lollipops placed inside of the noses. Various celebrities from the world of television, comedy and music supported the cause, including the Spice Girls, who were pictured in two of the UK’s daily newspapers enjoying Chupa Chups! Chupa Chups went on to receive a number of television, press and radio appearances as part of the publicity during the five weeks leading up to the event. Other promotional operations included special activity packs sent to schools throughout the UK, as well as a cross-promotion with Texaco petrol stations. The event concluded with a massive Chupa Chups party at the London night club "Ministry Of Sound", where both Chupa Chups customers and regular clubbers celebrated Chupa Chups’ involvement with comic relief. The event as a whole raised the profile of Chupa Chups even higher within the UK and helped to reach a new, older audience of teenagers and young adults. Meanwhile, sales of the red noses themselves were the highest ever—up 21% from the previous event—helping to raise more than £20 million for the comic relief charity.
Tongue Painter: the new generation
Two new versions of our famous Tongue Painter lollipops have been developed to make consuming Chupa Chups even more fun. The "double-colour, double-flavour Tongue Painter" incorporates the new "coating" technology that allows for two separate layers of lollipop, each with its own flavour and colour. The "Tongue Painter with colour sparks" is a transparent lollipop with added colour capsules that paint the tongue with intensely bright shades.
Soon in shop windows everywhere....
Chupa Chups has developed a new communication tool for points of sale, namely a sticker display designed to hold five Chupa Chups lollipops. Without the lollipops, the display serves as a traditional publicity tool thanks to the frontal design where the Chupa Chups logo appears. Perfect for shop windows and doors, the display resists extreme temperatures without coming unglued.
Le monde est chups!
Chupa Chups France recently launched the first-ever television spot featuring mangas, a Japanese cartoon import and the latest craze amongst teenagers. Humour, horror and science are the three main ingredients of the spot’s story line, which includes a menacing ogre about to devour the world, conveniently stuck on the end of a Chupa Chups lollipop stick!
Megachups goes to bat
For the admirers of our holiday Megachups, we´ve created a fun summer model with three limited edition baseball caps, especially designed for these giant lollipops. Megachups will soon be a collectable item for consumers of all ages.
Chupa Chups at the doctor´s office
Thanks to Chupa Chups and the Lilly Corporation, a multinational pharmaceutical company, paediatricians across Italy will no longer have to implore their young patients to "open wide." To encourage sales of their panacef brand syrup, Lilly has prepared a promotional kit which includes a tongue depressor packaged with a delicious strawberry Chupa Chups lollipop. To date, roughly 500,000 lollipops have been distributed amongst 8,000 italian paediatricians. Not even the most stubborn child will resist the temptation!
Place you bets
Madrid was the site of a multifaceted, six-week sales promotion involving local area students, retail establishments, and radio stations. An electronic roulette stocked with Chupa Chups bubble gum lollipops and prizes was the focal point of this unique promotion. The roving roulette was located in retail outlets and newspapers stands, as well as in local schools, where students tried their luck during recess. Radio advertisements aired on local stations and posters were placed in area schools announcing the Chupa-Roulette´s imminent arrival. Besides boosting sales, the promotion encouraged thousands of participants to become members of the Spanish Chupa Chups club, whose roster now surpasses 30,000. The promotion closed on April 3rd with a dance party, where gifts from the Chupa Chups "Star Wars" line were distributed to the beat of Chupa Chups "Banzai" compilation, performed by our own Alex Ber.	.....
Melody pops hits the airwaves
Young television viewers around the globe will soon delight in the new Melody Pops television commercial featuring P.J. Parrot and four truly mischievous children. Following P.J. Parrot´s lead, the children discover that Melody Pops lollipops, aside from producing memorable melodies, have other uses, specifically tormenting adults! The twenty-second spot was based on the creative ideas of the British advertising firm, Greycom, and produced in Spain. Melody pops from Chupa Chups: Have you heard how good they are?
Chupa hair sculptures
Milan provided the backdrop for the april 8th presentation of a postcard line featuring the works of art of famous italian hair stylist, Orea Melia, who created extravagant, antigravitational coifs with the help of Chupa Chups. His artwork will soon be on display throughout Italy, when hotels, restaurants and night clubs impart postcards to their clients.
Chupa Chups in the big apple
Master Italian designer Giorgio Armani almost sent victorian statues dancing last year when he was quoted in a New York magazine that fashion is dead! That may not be such an accurate summation. Had he been asked today, he might have said that fashion was not dead, it had only become a lollipop—a Chupa Chups, of course! Loved by the young and young at heart in places of lesser renown, Chupa Chups has landed in Manhattan, right in the pockets, hands and mouths of the hottest designers, stylists, musicians and models sleuthing the gritty New York streets in search of the next "big thing." Simultaneously, bold-faced names such as Mike Tyson, Courtney Love, Umma Thurman, David Byrne, David Geffen, Nathan Lane, George Clooney and Tom Cruise have all had their requisite orientation sessions with the world’s most famous lollipop. As for the music it’s making, Chupa Chups got the likes of Aerosmith’s Steven Tyler, Smashing Pumpkins’ James Iha, No Doubt’s Gwen Stefani, and Red Hot Chili Peppers’ Dave Navarro singing sweet notes of pleasure. Up-and-coming rock sensation Andrew Dorff, brother of actor Stephen, has even resorted to throwing them out to his audience, where they lick in unison as he poetically recites the ingredients as a transition between sets. at the prestigious Grammy Awards, held recently in the big apple, Chupa Chups were on the menu backstage for all the winners, along with such delicacies as Coca Cola and Planet Hollywood. In the worlds of style, there’s hardly an unimpenetrable party of top trend- setters where Chupa Chups can’t be found. clothing designers Todd Oldham, Donna Karan and Anna Sui, as well as supermodels Amber Valletta and Shalom Harlow have all made Chupa Chups a part of their daily wardrobe. Will Vogue declare it the fashion statement of the season? We’ll have to wait and see!
Chupa Chups on the cutting edge
Chupa Chups was recently honoured with a Design Award, this time in the flexible packaging category of liderpack 97. This prominent award, presented in february in Barcelona during the hispack trade fair, recognised Chupa Chups for the innovative artwork and high printing quality of our "fruchtlutscher 120 unit refill bag," whose design was based on the "Running Tongue" television campaign.
Spotlight on subsidiaries
The new Chupa Chups factory in Toluca, Mexico commenced production on february 18, 1997. Situated in a modern industrial park forty kilometres northeast of Mexico city, Chupa Chups industrial México (ccim) is conveniently located near the motor way leading to the U.S incorporating the latest technological advances, the 8,000 square metre plant has an additional 20,000 metres of surrounding land for future expansions. Our technological centre, Confipack, directed the project, overseeing construction of the site as well as installation of machinery, all of which was completed in a record five months. With the installation of the Toluca plant, the Chupa Chups group now has a total of six factories producing Chupa Chups around the world, in addition to other plants dedicated to other product lines. In terms of production, Toluca sets a historic precedent for Chupa Chups, as the first plant to produce our famous Milk lollipop aside from the factories in Spain and France. Furthermore, the plant incorporates the latest in-house technology for ingredient preparation, cooking and cooling of the lollipop mass, all developed by Confipack. Upon installation of the second production line set for year’s end, Ccim will have a production capacity of 4 million units a day. This could increase dramatically, however, as all equipment has been designed to incorporate three lines, all of which Chupa Chups hopes to install by 1998. With regard to distribution, Chupa Chups Comercial Mexicana (CCCM) has enlisted Sabritas-Sonric’s (a division of Pepsico-Frito Lay), whose unique minivan sales operation system will ensure that Chupa Chups drums appear in the leading retail establishments and wholesale organisations throughout Mexico. Similarly, CCCM will heavily invest in advertising campaigns to spread the word amongst consumers. Certainly, this combination of ultra-modern production facilities, well-planned sales campaigns, first rate distribution and effective advertising will ensure CCCM’s goal of becoming the nafta lollipop leader by 1999. ..........................................................
The votes are in . . . .
Chupa Chups came through with flying colours in a recent market survey measuring brand awareness amongst French children (ages 6-14), teenagers (ages-24) and young adults (ages 25-34). total notoriety for these three age groups achieved an average of 90%, proving once again that the popularity of Chupa Chups extends far beyond our youngest consumers.
Chupa Chups, shake me up!
Two market leaders, Chupa Chups France and Orangina, have joined forces. Orangina, part of the French group Pernod-Ricard, is the most popular soft drink after Coca-Cola in France and reigns as market leader amongst orange flavoured drinks. Using Orangina extract, two new Chupa Chups flavours have been created - traditional "Orangina" and the tangier "Orangina Rouge." these two new varieties are packaged in 20 unit and 150 unit tins and sold in supermarkets and hipermarkets throughout France.
Chupa Chups funwear
In collaboration with clothing designers Mila & Tucho Balado, Chupa Chups has once again transcended age boundaries. After a thorough analysis of today´s youth culture, Mila & Tucho Balado have designed a hip clothing collection, drawing from influences as diverse as popular music, extreme sports and 1950s-style American office attire. These influences, combined with the sweet and colourful image of Chupa Chups, give the collection a clearly international appeal
Mike Tyson recently attended a party for the Irene Marie modeling agency during "Men´s Fashion Week" in New York, sponsored by Chupa Chups and Nat Sherman Cigars. Mike was given an ice cream vanilla/ chocolate Chupa Chups and his entire group asked for some as well. During the event, Mike and his posse licked on Chupa Chups and politely agreed to pose for a photo outside.