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 It all began in 1957 when Enric Bernat, founder and president of S.A. Chupa Chups, came up with the idea of "candy on a stick." a market study done at the time demonstrated that 67% of all candy consumers in Spain were under the age of 16. Nonetheless, there was not a single sweet on the market specfically designed for children, who had to settle for sugary gum drops that inevitably lead to to sticky hands and dirty clothes. |
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Bernat’s original idea was a
piece of candy on a fork. After several experiements with
small forks, Bernat saw the opportunity for production on
a larger scale. Before the first Chupa Chups lollipop hit
the market, however, the fork was substituted with a
wooden stick as a safer and less expensive alternative. Chupa Chups was thus born in a factory in Asturias (northern Spain) with an assortment of seven flavours. They were sold for 1 peseta each, a high price during the 1950s although necessary to transmit a high quality image. In 1967, a second factory was inaugurated in Sant Esteve de Sesrovires (Barcelona), followed by the establishment of the first international subsidiary in Perpignan, France. The Chupa Chups logo: a work of art by Salvador Dalí Sales of Chupa Chups lollipops abroad prompted the need for a modernised wrapper design. For this important task, a visit was paid to Salvador Dalí, who, in less than an hour created the famous daisy logo still in use today. The new logo travelled the world over and made Chupa Chups a household name. It was also during this time that the wooden stick was replaced with a plastic one to avoid splintering. |
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| International success Abroad, the growth of Chupa Chups was unstoppable, leading to the construction of another factory in Bayonne, France. The accumulated quantity of 10 billion Chupa Chups lollipops sold worldwide was reached in 1979. Nine years later, this figure doubled to 20 billion. In 1991, manufacturing operations in Russia began with a daily production of 1.5 million lollipops. A short time later the factory reached another important milestone when it supplied the first lollipops consumed in space, sent to the MIR space station upon the cosmonauts' request. |
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A couple
of years later, in 1993, Chupa Chups reached the 30
billion mark. It was also the year that Enric Bernat saw
one of his dreams come true: producing Chupa Chups
lollipops in China. Chupa Chups has since added to its
international production facilities, opening a factory in
Mexico, with another project underway in India. At this rate, prospects for the 21st century couldn’t be better for Chupa Chups to continue sweetening the lives of the young and young at heart all over the world. |
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History in a flash
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